Introducing Red Button Publishing

Today I'm delighted to welcome Caroline Goldsmith back to Strictly, talking about new publishing venture Red Button Publishing.

What exactly is Red Button Publishing?
Red Button Publishing is a brand new digital fiction imprint. We are looking for new and exciting writers to work with us. Just like a big red button, we want fiction that is irresistible. We are currently accepting submissions via our website and we hope to make our first writers’ works available this Autumn.

What services are you offering writers? We believe that it takes a team to make a book work. My business partner, Karen Ings, and I have nearly three decades' worth of experience in trade publishing and this is what we can bring to the mix. We can offer full editorial support and collaboration. We will give your book a great cover design and create imaginative marketing material. We will work to promote our titles through our website and via social media, ensuring that every Red Button book has the best chance of meeting the right reader. We also understand that many writers dream of seeing their books in paper format, and we recognise that digital publication can often be a stepping stone to a conventional publishing deal. With this in mind, we will act as literary agents for any of our writers if approached by mainstream publishing houses. We are passionate about fiction, and unlike other companies, we will not charge any upfront fees to read or publish your work.

For writers who prefer to self publish we can offer bespoke services including editorial feedback, proofreading, cover design and digital marketing material and advice on digital publishing and marketing.

What sort of books are looking for – any particular genres or types?
We are happy to consider fiction of any genre. We have already received a variety of submissions including thrillers and literary fiction. Give us a try!

What made you want to set it up? Karen and I have known each other for over ten years, having worked together previously. We are passionate about fiction and about publishing. The digital market opens up a wealth of opportunity for writers but we think there is still a real need for the skills and experience of those who have worked in the publishing industry and really understand what makes books work. We want to use our skills base to make some really great reads and get more writers to their audiences.

Tell us a little bit about your background and that of your business partner?
Karen has worked as an editor in trade publishing for fifteen years, commissioning for the last ten. Recently she has worked freelance for companies like Quercus and Penguin. My background has been in a variety of roles, including sales, marketing and publicity for companies like Aurum Press and more recently Dorling Kindersley/ Penguin Group.

How do you see the company progressing?
We want Red Button to become synonymous with great fiction and we want the writers associated with our brand to realise their full potential.

Many people see the current publishing industry as in decline – do you agree? How has the market changed since you started out and how do you think it will change in future?
We’ve seen so many changes to our industry during the span of our careers. Digital has certainly been the biggest change for some time and has already changed the way the industry functions. The direct relationship between reader and publisher is becoming more important and more open. What you should realise about the publishing industry though, is that in the most part, it is run by people with a real passion for books. It’s not the industry to join if you want to make your fortune! These people have skills, creativity and experience that are crucial to the production of quality literature. Publishing will adapt and change but as an industry, it will survive in one form or another.

What is the number one piece of advice you would give to writers who are trying to get their books out there, either through a publisher or on their own?Always, always work with an editor.

Caroline Goldsmith



Thrifty Gal said...

Thanks so much for stopping by, Caroline.

Caroline Green said...

Yup, completely agree re working with an editor. Sounds like a very interesting new venture. Good luck with it!

DT said...

I really like the fact that you ask your would-be authors to give careful consideration, up front, about who their audience is and how thy see their book.

And it's an interesting innovation to be willing to offer consultancy services for someone who decides to go it alone.

Do you have a set royalty for ebooks?

I've not seen a situation where one publisher might take ebooks and another the paperback version, so I don't know if that's the norm, but I'd be interested to see how that works in practice. It sounds like a flexible way to give the author access to two markets.

I'd like to know more about the agency aspect.



Caroline said...

Thanks for your positive comments and good wishes everyone.

Derek, please drop us an email with any questions you have. We would be happy to hear from you.
Digital is a format like paperback, audio, braille or large print and therefore subject to rights agreements. We think digital opens up some great opportunities for writers to reach audiences. The best example of this is EL James who published in a digital only format through a small on-demand press in Australia, before being snapped up by Random House this year and published in paper. Without digital publishing that could potentially have never happened.


Caroline Goldsmith at Red Button Publishing