Little Books and Big Ambitions

I recently read an interesting post from Leigh Russell, author of the Geraldine Steel series, in which she reminds readers of the value of having a publisher. Having recently started work on a set of humour ebooks, along the lines of The Little Book of Cynics, I found myself smiling at her post.

She's right, of course, that having a publisher (and an agent, come to that) enables a writer to concentrate on what they do best (and enjoy the most!): writing. I'm an advocate of self-publishing, initially by necessity and now by choice. I submitted my fantasy, Covenant, to more agents and publishers than I could shake a manuscript at. There were one or two nibbles, but in the end none of them came to fruition. 

Books are written to be read, so what's a writer to do? I decided that publishing Covenant myself would provide several benefits:

1. It would give me a final version of the book, after a final, heroic edit. (A lovely idea, but for the 33 typos subsequently discovered and now fixed.)
2. It would put the book out there for public scrutiny, allowing for the prospect of feedback and reader engagement.
3. It would draw a line under the book and enable me, the writer, to breathe out a sigh of satisfaction and then go and start writing something else. (Or, in my case, spend time working on the other three novels.)
4. It would pave the way for book sales and all the good stuff we associate with being a successful writer. To date, I've had a magazine review Covenant and I've made some money.

However, as an indie / self publisher, you not only wear many hats, you're also responsible for not dropping any of them. You get 100% of the choice and 100% of the responsibility for making it all happen.

But we're skirting around one of the issues here; we're avoiding the literary elephant in the room. No, not this one - the other one: literary achievement. The argument runs that becoming a selfie will most likely end in financial disappointment, whereas conventional publishing... Well, that's the thing about publishing - there are no guarantees. Delving into any bargain bucket will show you that.

I think that writers need to have a mature conversation with themselves and with one another. We're not all going to the prom, as I'm fond of saying. In the cold light of day my fantasy, Covenant, will never trouble the bestseller list, regardless of how it's published. That doesn't mean it's without literary merit (however that's defined), or that it won't show a healthy profit over its lifespan. 

Not every book gets on the podium. There are so many factors at work  including context, timing, luck, connections and the actual style of writing. As a writer / author, you can only produce your best work and then put your work out there. (And then promote your book mercilessly!)

I decided to produce four little books because I'd written material that really didn't fit anywhere else. I did approach some humour publishers, but nothing materialised, apart from an honest and interesting conversation about the economics of impulse purchase / gift titles. Mindful of that discussion, I've opted for ebooks. It's an easier, lower cost route to market and, given the proliferation of devices and platforms, coupled with the unit price, it makes more sense.

My forthcoming quartet of ebooks comprises:
Man Up! The wisdom of ignorance. The male mind laid bare.
Wise Up! Modern wisdom for those with a short attention span.
Newsclash. Real news stories + boredom = satire.
The Little Read Book of Project Management. An alternative glossary of terms.

I'll announce the birth of my other little darlings on my personal blog, over at www.alongthewritelines.blogspot.co.uk

Guest Author Leigh Russell : Living the Dream from a Walk in the Park!

These days writing is such a necessary part of my life, it's hard to believe that five years ago I had no expectations of becoming an author. I've been quoted as saying that I "fell into writing like Alice down the rabbit hole” because there was never any grand plan to write. 

If anyone had told me five years ago that my books would all hit the bestseller charts on amazon, kindle, iTunes, WH Smith's and Waterstones, I would have laughed because I hadn't written anything. So when people ask me about my future plans, I can only say that the future is mysterious and full of exciting possibilities. There's no telling what might be around the corner.

The story of my writing begins with a walk in my local park. It was summer in England - so of course the sky was overcast and as I reached the middle of the park it began to rain. Just then, a man appeared round a bend in the path walking towards me. In that instant an idea for a story struck me, and when I returned home I started writing. The story took shape so quickly in my mind that after six weeks the first draft was finished. Having sent it off in a large brown envelope - as you did back in those days - I almost forgot about it. Imagine my excitement when a publisher telephoned me two weeks later to express interest in my writing!

You can read the story inspired by my walk in the park in Cut Short, published in 2009 as the first in a series of crime novels. The book introduces my detective, Geraldine Steel, a single woman dedicated to her job. Thanks mainly to word of mouth recommendations, Cut Short sold incredibly fast. Fortunately it was also very well reviewed, and went on to be shortlisted for a CWA Dagger Award for Best First Crime Novel.

Since the publication of Cut Short, I am frequently approached to give author talks. The first reading group I visited were interested to hear about Road Closed, the second book in the series I found myself writing. My audience were all disappointed to hear that I had given Geraldine Steel a different sergeant in Road Closed. "But we like Ian Peterson," they chorused. Always keen to please, I duly reinstated Ian Peterson as Geraldine Steel's detective sergeant; little dreaming that he would one day feature in his own series.  

I was initially offered a three book deal. In Cut Short, Road Closed and Dead End, Geraldine Steel works for the Kent constabulary. Following the success of all three titles, my publisher offered me a second three book deal. In Death Bed and Stop Dead, Geraldine has moved to London, leaving her sergeant behind. So when my publisher wanted to explore the possibility of my writing two books a year, a spin off series for Ian Peterson was the obvious answer. The new series launches this year with Cold Sacrifice.

Sometimes I stop and think: "This is me. I'm writing books, and people are reading them all around the world, in translation as well as in the original English". It seems unreal. I'm not sure it's really happening. But if it's a dream, I don't want to wake up yet. I'm only half way through writing the second Ian Peterson novel which has to be finished before I turn my attention to the edits for the sixth Geraldine Steel novel, and then there's my idea for the seventh Geraldine Steel investigation.... and the eighth.... and Ian Peterson's third story... No, I can't stop yet! Because however exciting it is to know my books are bestsellers, the real thrill is writing.

Links to all Leigh Russell's books can be found on her website: http://leighrussell.co.uk